• To produce Local Sustainable Food 

  • To create a sustainable biodiverse farms that support wildlife 

  • To be net carbon zero

  • To provide for and support the mental wellbeing of families and children that visit the farm for therapy, education or recreational purposes. 

  • To provide training courses and consultation on how to do this. 

  • To create an economically resilient business 

  • To support the wellbeing and professional development of its staff and team. 

  • To collect data and research on the effectiveness of these models 

It needs to be acknowledged that it is an unusual business structure combining; a sustainable farm, and wellbeing service. Historically the Apricot centre was founded in East Anglia and the wellbeing service remains active there as well as in Devon.  However this works because of our ethos or underlying principles which are; ( drawn from Permaculture and Process work practice). 

  • Value diversity at all levels of the business 

  • Follow the feedback of the system allowing it to evolve ('Feedback leads the way') 

  • The 'edge' of a system is where it is exciting, creative, and where potential lies. 

  • Where there is a disturbance there is wisdom within the disturbance. This allows us to creatively work with change. 

To illustrate this we have found that our two core business activities; farming and therapeutic work are each resilient businesses in their own right. Together they support one another providing a venue, healthy produce for visitors and clients, they both generate income, the therapeutic wellbeing work and the farm share the overheads of the business making both more economically viable. The farm provides resources for the wellbeing work, from a bunch of flowers, bowl of fruit, to stress reduction through walking before therapy sessions. The wellbeing approach offers insights into working effectively with the surrounding community relationships, developing effective teamwork, and supervision around working with children.

 
Venn Diagram - Apricot Centre CIC Business Model: The Rich Interface of Farm & Wellbeing
 

We have found when you put these two together there is a rich seam of work where they interface, that we can provide as the funding ebbs and flows over the years making for an interesting and resilient business model that is economically sustainable and is a great place to work.